Designing a strong brand identity is key to successful packaging design. I have experience in creating brand identities from scratch, as well as developing and working within existing brand guidelines. If designing the brand from scratch, the process begins by defining the brand story and I can collaborate with a brand strategist and copywriter if required. The design process initially explores a varied range of concepts and styles, before honing in on a route and developing the core components of the brand; logo, graphic assets, typography, colour, texture. Depending on the size and requirements of the project further concepts may be presented to cover other brand touchpoints.

Creating a bespoke bottle gives a beverage brand a truly ownable design and goes a long way to making a more unique product. I have experience designing bespoke bottles right through from concept to completion. The design process begins with 2D visualisation, exploring creative concepts that capture the essence of the brand. Once a design concept is approved, the technical development begins in collaboration with the bottle manufacturer and continues until the final bottles are made.

Highly crafted packaging can tell a brand's story in a way that is engaging for the consumer and this can cover a wide range of possible outputs. Premium labels that are visually engaging as well as crafted to the touch are an essential. Bottle decoration such as screen-printing and colour coatings can elevate a more standard bottle shape, and bespoke closures and adornments can add a unique touch to a bottle design. For higher-end products, outer packaging adds significant value, whether it be sustainable cardboard tubes or luxurious wooden gift boxes. There isn't a one size fits all solution and as a designer my role is to consider what solution(s) best fit the brand, budget and requirements of the client.

As well as being passionate about the creative and conceptual side of my work, I believe that when it comes to packaging design and consumer products the 'in-hand experience' is really important. I work with clients to guide them through the development and production process of turning the design into the final product. Over my years of experience I have gained a wide ranging knowledge of manufacturers in the premium packaging sector which I utilise in my projects. From concept through to completion.

When launching or developing a brand within the premium spirits sector having marketing materials designed to the same standard as the core brand and packaging is crucial. Many projects I do begin as brand identity and packaging projects and evolve into long term client relationships where I work on a wider range of output implementing the branding work already completed. This can cover things like; sales decks / presenters, trade stands, print materials, digital marketing assets, in-depth brand guidelines, brand activation concepts, press ads.