Packaging design for The Macallan Sir Peter Blake limited edition bottling. Working in conjunction with Lineup Studios I designed an outer packaging solution that highlights the collaboration between the artist and the brand. As an artist edition bottling of The Macallan, the design feature original artwork from Sir Peter Blake in his iconic crowd collage style. I worked to incorporate these original artworks into a label design and outer packaging solution that reflects the visual identity of both the brand and the artist. The outer packaging is a rigid box board structure lined with dyed linen cover material and screen-printed with white inks. Inside the box is a scroll of Sir Peter Blake’s full collage for the project, as well as bottle and certificate of authenticity.