A bit about, Ed.

Q: What’s your experience?

My passion for design started way back and I’ve now been working in the design industry as a graphic designer for 11 years since graduating in 2013. Most of that time has been working on branding and packaging design projects, mainly in the premium goods and food and drink sector.

Q: When did you start Ed Bell Design?

I began my career as a freelance graphic designer in 2019 after many years working full-time for Edinburgh design agencies. In 2021, Ed Bell Design was incorporated and I now trade as a VAT registered limited company. Most of my work is directly with clients, working with businesses and brand owners. Occasionally, I freelance for other design agencies if I have availability around my own client work.

Q: Do you only do packaging projects?

Not at all. With a lot of the clients I work with that’s where it starts, but naturally as they grow and push their brands out into the world they require other design work such as marketing materials, sales decks, brand guidelines, POS, advertising. I even offer website design services for brochure style sites. My expertise is in packaging as this is where I have the most experience, on both the creative side and production side.

  • "Ed's hard work and attention to detail means there is no stone unturned in finding the best design solution for any project"

    Kit Carruthers - Owner of Ninefold Distilery

    Case Study

  • "With Ed’s help we’ve transformed from a simple independent shop into a consistent, quality brand across our stores and online"

    Oliver & Tasha Barker - Founders of Kindred Spirits

    Case Study

  • "Ed has produced some beautiful and complex designs for our luxury brand clients, he helps us to transform brand vision into a beautiful customer experience.”

    Angela Spink - Lineup Studios

    Case Study

  • "Ed has worked with us since the beginning of Desi Daru. Defining and designing our brand, creating our bespoke bottle and much more. We get lot's of comments on our stunning bottle design."

    Mohit Singh - Founder of Desi Daru Vodka

    Case Study

  • "Ed understands the world of glass bottles – what is and isn’t possible – and this helps immensely during both the initial stages and development of a project"

    Claire Logan - Head of UK Sales at VetroElite

    Click Here

  • "The unique design of our bottle has played a huge role in setting us apart in a competitive market and is testament to Ed’s attention to detail and creativity"

    Hannah Boon - Founder & MD Distinct Distillers

    Case Study

Q: What brands have you worked on?

During my time working for design agencies I was exposed to big brands within the drinks sector, working on projects for Diageo, LVMH, Proximo Spirits to name a few. Having been immersed in the world of spirits for 10+ years I’m very aware of who’s doing what within the sector and designing for premium brands as a whole. I have completed projects for Whisky brands, Rum brands, Vodka brands and even some breweries in my early days. It was whilst working on projects for smaller start-up brands at design agencies that I realised there was an opportunity to offer the same standard of work to these smaller companies, with a more 1 on 1 approach, so I started Ed Bell Design to do just that.

Q: How does a typical project go?

Broadly speaking all projects follow three stages: concept design, design development, artwork. The concept stage is about defining the brand or creative direction and visualising design options. The design development stage takes an approved concept through to a finalised design, whilst also establishing production partners and starting sampling. The artwork stage is where finalised approved assets and designs are prepared and issued to suppliers, printers and the client. From concept through to completion.

Q: Do you do projects in other sectors?

Yes, absolutely. They often say if you have a good ‘eye’ for design it can be applied to any type of project. There is a lot of similarity between a craft distillery brand and an artisanal furniture maker, for example, and therefore telling those brand stories would probably also have similarities. When it comes to producing packaging and print, my knowledge in this field is entirely transferrable to other premium products and brand applications.